Yahoo’s homepage used to be the place where web users started their day, reading the top headlines, sports scores, stock updates, and other news. On mobile, that’s no longer always the case. In an effort to get back into the game, Yahoo this morning is launching a rebranded version of its flagship application, now called Yahoo Newsroom, Techcrunch informs.
The goal with the new app is to compete with the many sources where people get their news today – ranging from standalone apps like Apple News to social media sites like Facebook.
Similar to Apple News and some other aggregators, Yahoo Newsroom aims to offer a personalized experience. In the “Explore” section, you can browse through a series of topics, like “U.S. News,” “Politics,” “Finance,” “Lifestyle,” “Celebrity,” “Sports,” and more, then select those that are of interest to you. In the app, these topics – for whatever reason – are called “Vibes.”
As you continue to use the app, read and interact with the stories, the news it displays will become more tailored to your interests over time, says Yahoo.