Sony has sold more than one million units of its virtual reality (VR) headset globally, the Asia chief of the Japanese firm's gaming unit said on Wednesday, as a relatively low price helps push the product into an early lead.
Sales of the PlayStation VR headset, released in October, have "exceeded our expectations," Atsushi Morita, president of Sony Interactive Entertainment Japan Asia, said in an interview.
"We are boosting production and a supply shortage should be solved accordingly," Morita told Reuters.
The sales momentum supports analysts' view that Sony is in a good position to build an early lead in the high-end VR headset race with its more modest price tag and by tapping the nearly 60 million users of its flagship PlayStation 4 console.
The headset, designed to work with the PlayStation 4 rather than requiring new equipment, retails at $399, cheaper than Facebook Inc's $599 Oculus Rift and HTC Corp's $799 Vive.
More at Reuters.