China's smartphone and accessory maker Xiaomi is winning hearts and minds in North Korea with its wearable fitness band, Chinese state media said on Thursday, a symbol of the isolated state's increasingly sophisticated consumer classes.
The Mi Band 2, selling for $35 in Pyongyang compared to the China price of 149 yuan ($22.36), sold out at the North Korean capital's international trade exhibition, the official Xinhua news agency reported.
Xiaomi did not immediately respond to a request for comment.
North Korea is home to a rising class of consumers known as "donju" meaning "masters of money", thanks to a growing unofficial economy.
North Korean state-owned businesses have attempted to capture some of this new cash with homegrown products, but cheaper and more technologically advanced Chinese imports are easily available in markets and shops.
Read more at Reuters.