Not only is augmented reality helping us capture all the Pokemon, it’s also made its way to Rebecca Minkoff’s fall preview show at Fashion Week this Saturday, Techcrunch informs.
About 350 fashion-forward individuals will get an up-close look at the new line in person, but those not able to snag a ticket can feel like they are right there with a 360 live experience provided at the show. And, something even more telling of where the fashion industry is headed — they’ll also be able to see out how Minkoff’s newest line looks on their own body using an app called Zeekit.
Minkoff and her brother/co-founder Uri Minkoff partnered with the startup to help real women connect with the brand. It works by uploading a photo of yourself and then picking out clothing items from the show.
More brands like Minkoff and Hilfiger are now selling items seen on the runway that day and other lines like Noon by Noor, Band of Outsiders, Prabal Gurung and others have also hopped on the VR bandwagon to introduce the latest to armchair fashion fans as well.
Integration of VR and augmented reality apps like Zeekit enable real women to see themselves in the clothing, not just runway models, and Uri believes the app could help boost buyer confidence in his brand.