Pantone colour of year announced and it's a shade of green

Pantone has announced that a "fresh and zesty yellow-green" will be the colour of 2017.

The highly influential colour-matching firm said that "Greenery" will be the dominant shade in fashion and design for the next 12 months - in a nod towards the turbulent global political climate.

“Bringing forth a refreshing take, Greenery is a tangy yellow-green that speaks to our need to explore, experiment and reinvent,” said the firm, adding that it is suggestive of "flourishing foliage" while its "fertile attributes signals one to take a deep breath, oxygenate and reinvigorate."

Last year, Pantone declared dusty pink Rose Quartz and baby blue-ish Serenity as the colours of 2016, describing them as “welcoming colors that fulfill our yearning for reassurance and security.”

“While Serenity and Rose Quartz expressed the need for harmony in a chaotic world,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute, “Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape."

Pantone determines the colour of the year by studying trends in fashion and design in existing products and those set to be released.

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