Instagram wants you to share a more complete picture of your experiences in its classic feed, not just its Snapchat Stories clone, techcrunch reports.
Today, Instagram launches the ability to share a mix of up to 10 photos or videos as a single carousel post that friends can swipe through. You can think of them as Instagram albums that collect permanent photos or videos around a theme. The feature rolls out globally on iOS and Android over the next few weeks.
“You no longer have to choose the single best photo or video from an experience you want to remember” Instagram writes. This furthers Instagram’s quest to be more than where you “only get to see the highlights”, that Systrom described as the motive behind launching Instagram Stories.
If Instagram can take the pressure off posting one perfect photo through Stories, the algorithmic feed, and these new carousel posts, it can lure in more content to satisfy its voracious 600 million monthly users.
Now when Instagram users go to post to the feed, they’ll see a button for selecting multiple photos. Users can then edit up to 10 photos and videos individually or with a single filter on everything, chooe their order, and tag friends in each. A single caption and location, as well as likes and comments, will apply to the whole post. For now, all the imagery must be in the square format.