Car manufacturer SEAT and lifestyle publication Cosmopolitan are facing backlash over a brand new car for "women" that was jointly unveiled at Cosmopolitan's FashFest event in London on Friday, CNN reports.
The result of a collaboration between the manufacturer and the magazine, the SEAT Mii comes complete with jewel-effect rims, a handbag hook, and "eyeliner headlights" that are "emphasized in the same way as make-up emphasizes the eye," according to the manufacturer.
The vehicle's "exclusive design and thoughtful feminine touches" - which are the culmination of two years of collaborative research and development -- make it perfect for "impromptu karaoke performances, last-minute wardrobe changes, dramatic gossip sessions and emergency lunch-hour kips," according to the duo.
It also appears to be perfectly suited for satire, with the car's blatantly gender stereotyped design and marketing sparking outrage on Twitter.
Manufacturer SEAT has responded to the backlash by clarifying the car is intended for the Cosmopolitan reader specifically, rather than the female gender as a whole.