The blocking of Winnie the Pooh might seem like a bizarre move by the Chinese authorities but it is part of a struggle to restrict clever bloggers from getting around their country's censorship.
Winnie the Pooh has joined a line of crazy, funny internet references to China's top leaders.
When Xi Jinping and Japan's Prime Minister Shinzo Abe endured one of the more awkward handshakes in history netizens responded with Winnie the Pooh and Eeyore shaking hands. (Photo 1)
And then there was the time President Xi popped his head out of the roof of his special Red Flag limousine to inspect the troops - a photo appeared online of a toy Winnie the Pooh popping out of his own little car. (Photo 2)
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