Apple has issued an unprecedented apology over its handling of the admission it slows down older iPhones, writes dailymail.co.uk.
The firm said last week it 'throttles' phones to extend their life and stop them from shutting down as batteries age and become less effective, triggering lawsuits across the world.
Today it published a letter saying 'We know that some of you feel Apple has let you down', and revealed it is slashing the price of a replacement battery, and planning to show users exactly how much their battery has degraded.
'We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.'
'First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,' Apple said.
'Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.'
Apple said it is reducing the price of an out-of-warranty iPhone battery replacement by $50 — from $79 to $29 — for anyone with an iPhone 6 or later whose battery needs to be replaced, starting in late January and available worldwide through December 2018.
The firm will also cut prices around the world, but has not yet revealed the pricing outside the US.
In the UK, a replacement battery costs £79.
Early in 2018, it will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.